WE GON’ SHINE
Playoffs & MLS Cup Championship Creative

In Atlanta United’s sophomore season the team was poised to make another playoff run and with hopes of bringing a championship to the city of Atlanta.

Our objective was to build on the familiarity of the seasons Red, Black and Bold campaign while leveling up the confidence and swagger within our messaging and visuals to support the escalated intensity of the MLS playoffs.

Every voice plays a part in making history When 6 million unite, We not longer strive to outplay We hustle to outshine This is our time to be brighter than ever We Gon’ Shine

Designers:

Tucker Brooks
Britt Davis

Kaila Pettis
Kenneth Baldwin