Welcome to Atlanta Remix
To help launch our integrated campaign, we collaborated with Atlanta rap artists Ludacris & Jermaine Dupri to produce a creative music video to a Falcons remix of the hit song "Welcome to Atlanta". The strategy behind the custom song focuses on a lifestyle vibe that juxtaposes the attitude of the team and the personality of the city.
Results
After launching the music video online and across social media, it gained over 2 million views. It was shared over 50,000 times including by players, celebrities, neighboring Atlanta teams, and major media networks. The music video performed 32.5 times better than average on Facebook and Twitter as well as reached over 6 million people online