As a Creative Strategist, and Brand Designer, I've made my home in the Sports & Entertainment space for more than 20 years.
I've composed large-scale creative strategies, orchestrated numerous creative teams on multi-year branding projects, and worked with partners to build and enhance value for brands and influencers – from building massive fanbases for "startup" brands like the wildly popular Major League Soccer (MLS) franchise Atlanta United FC and the award-winning Mercedes-Benz Stadium to connecting legacy brands like the National Football League's (NFL) Atlanta Falcons to their next generation of followers.
My teams consistently achieve key business objectives by connecting with the fan's passion and pride, including a recent NFL uniform and brand identity refresh when we drove over $1.6M in revenue in just six days.
I design holistic campaigns across digital and traditional platforms, develop groundbreaking experiences spanning grassroots activations to immersive one-of-a-kind destinations, and built ravenous fanbases before there was even a product to sell.
I care deeply about human interactions and helping brands make authentic connections with their fans.
People are a passion of mine, whether that manifests itself in the way I've led my teams, nurturing young designers and prioritizing their professional development, building brands that people love, or ensuring we live up to the passion of our team's fans.
In my career, I've worked with some extraordinary leagues, teams, and people, including the National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), Major League Soccer (MLS), and Fortune 500 companies, including AT&T, Mercedes-Benz, Coca-Cola, and American Family Insurance.
Over the past few years, I have traveled to Cuba and China with my camera to gain new insights and perspectives on visual storytelling and uncover new sources of inspiration to bring back to my organizations and teams.
My experience has allowed me to speak to industry creatives in forums like AIGA, Creative Circus/Miami Ad School, and the Full Sail Center for the Media Arts. The impact I have is truly what fuels me and has earned me an induction to the Full Sail Center for the Media Arts Hall of Fame.
While You’re Here, Ask About Some of My Work.
Case Studies
Available Upon Request
Working with someone new can be scary. Allow me to share a few case studies to help you get inside my head and understand my process.
Sports Photography
Early in my career as a designer, I recognized photography as a powerful storytelling tool to connect with fans. On Sundays, I traded in my cozy press box seat for the sidelines to capture and share the NFL's exciting and emotional moments.
Travel Photography
I believe it is important to unplug, embrace the unfamiliar, and open ourselves to be influenced by something, someone, and somewhere new. I recently traveled to Cuba and China – wiping my palate clean, in a sense to see the world through a different lens.